Doing Business on the Web

Library Offers New “Winning Strategies” Workshop Series

A series of workshops on strategies for conducting business on the Web will be offered in the third floor program room at Hartford Public Library, 500 Main Street, on five consecutive Monday evenings, February 26 – March 26, 6:30 p.m. – 8:30 p.m.

Workshops will be facilitated by Joyce Therieault, a popular presenter for previous workshops and owner of the WSI (We Simplify the Internet) Web Wize franchise in West Hartford. After receiving her bachelors' degree from Central Connecticut State University, Therieault went on to obtain an MBA from the University of Hartford. She is a certified Project Management Professional and a member of the Project Management Institute, with extensive experience in business analysis, web design, application implementation, management consulting, business development, project management, business process reengineering, application development, and software selection.

February 26Introduction to the Web and Web Sites

The focus will be on the top ten reasons why every business should have a Web site and learn about Web functionality, graphics, domain names, hosting, and costs.

March 5Introduction to Internet Marketing

Methods for attracting more Web site traffic by legitimate search engine optimization will be the main topic. Discussion will cover search engine registration, inbound links, continual updates, and volume of text.

March 12Internet Marketing: Advanced Concepts

More sophisticated methods for keyword selection and inbound links, press releases, RSS feed and interactive/unique features will be explained.

March 19Online Advertising

Topics will include: comparison of Google, Yahoo!, ReachLocal, and Internet yellow-page sites; banner ads and affiliate links; and, affordability and comprehensiveness of these various options.

March 26E-Commerce Web Sites and Marketing

Evaluation techniques, ways to ensure customer loyalty, and the importance of Web site and inventory maintenance will be examined.

Registration is requested: in-person, online (www.hplct.org/register), or by calling (860) 695-6295. Seating will be limited: please register early.

These programs are free and open to the public. If you require special accommodations to participate in these programs, please contact Access Assistance at 860-695-6372 or TTY 860-722-6890, two weeks prior to the program. For a full listing of events and programs at Hartford Public Library, visit online at http://www.hplct.org/.

Hartford Public Library provides strategic programs that respond to citizens’ real needs and interests. The library offers programs for parenting, literacy and language development; programs for technical literacy and competency; and programs for entrepreneurs and small business owners. Hartford Public Library also provides a cultural and artistic forum that reflects the city’s diverse and vibrant community. The Library has 650,000 visits each year. For more information call (860) 695-6295.